Client / Calibre Charter
Beyond
Beyond
the vessel.
Luxury yacht charter. Repositioned from specification to experience.
01 / Case file
ClientCalibre Charter
SectorLuxury yacht charter
PlaceUK and the Mediterranean
ScopeStrategy, web, content, social
Year2026
02 / The idea
Every charter company sells specification. Calibre knew the experience was the product.
Beam, length, crew ratio, weekly rate. The yacht is only one part of the equation. We rebuilt the brand world around one governing idea: beyond the vessel.
03 / What we did
Four things.
One idea.
- 01Story and copyFound the idea, beyond the vessel, and wrote it through the site, the posts and the enquiry.
- 02WebsiteCustom-built, off the page builder, built ahead of the 2026 summer season.
- 03Enquiry systemA short, considered enquiry feeding a structured brief into the CRM, with follow-up.
- 04ContentA weekly Instagram rhythm in the new world.
The words
The story,
in their words.
The idea, carried into the lines the brand actually says. Lines from the Calibre world.
- 01A Different Calibre of Yacht Charter.The website
- 02The yacht is only one part of the equation.The brand philosophy
- 03Think yacht charter is out of reach? Think again.Instagram
- 04The boat isn't the holiday. It's the vehicle for it.Instagram
05 / Film
The brand,
in motion.
The Calibre brand and website, shown as it came together.
06 / Content capture
Shot on the water.
Cut for the feed.
We film the charters ourselves, then cut the footage into reels that sell the feeling of a week on board.
On the waterAerials, tender runs and watersports, captured as the day unfolds.
Cut for the feedVertical reels edited to the same standard as the brand.
Same voiceOne look across film, stills and captions.
07 / Frames
Next
One feed.
One system.
The Calibre Charter Instagram, designed as a system: one look and one voice across every post, story and reel.